News Search Engines
Excerpts from articles about News Search Engines
Nan Dawkins, Co-Founder of RedBoots Consulting. Dawkins recommends using a gateway site into news search engines.
"In the environmental sector, we have found a great little site called Environmental Media Services," she said. " Google will pick it up within 2 hours."
"You have to roll up your sleeves and figure out what those are gateway sites are for you," she continued. "They are out there. There are sites that Google News and Yahoo News like a lot. Yahoo has 'full coverage' where they group the news with other coverage about that news topic. To get content in, email the editor of that topic. It does not have to be your news, specifically."
Newsgroups are another good source for PR. "If you have content that relates to the topic of a topic specific news group, and if you are a contributor to that news group don't be afraid to post a message to that newsgroup," Hawkins recommended. "Let people know you have some content they might be interested in. When you do that be sure to treat it like a press release. Put keywords in your subject line and in the message you post."
Related articles:
News Search Engines
http://searchenginewatch.com/links/article.php/2156261
Optimizing Press Releases to Show Up in Search Engines
http://aboutpublicrelations.net/ucyudkin2a.htm
RSS: Gateway to News and Blog Content
http://www.clickz.com/experts/search/opt/article.php/2190381
SEM and Online Publicity
http://www.clickz.com/experts/search/results/article.php/3351131
A 1998 study co-authored by Craig Silverstein, now Google’s director of technology, found that for 85 percent of search queries analyzed, searchers only looked at the first screen of results.
The result: Sites are desperate to get to the top. At AltaVista, Mr. Monier recalls a memorable limo trip in New York City, when he learned just how much people would pony up for a good ranking. He received a desperate call from the owner of a pornography site, who was willing to pay a bounty – $50,000 a year – for a top result for a particular search. Mr. Monier declined the offer.
A slew of companies called “search engine optimizers,” which specialize in helping Web sites improve their placement on the major search engines, built a business on this observation.
These companies help Web sites improve their search rankings by tweaking titles of Web pages, optimizing the key words embedded in them, and in some cases, creating pools of artificial links to their customers’ sites to boost their ranking.
“It does no good to be number 55 in search results,” says Danny Ashworth, CEO of 2submit.com, a search engine optimization company in Provo, Utah. He says that as the cost of sought-after search terms rises – the term “annuity buyer,” for example, can cost advertisers up to $100 a time on Google – it’s only natural for people to try to boost their rankings in search engines’ main index.
Nan Dawkins, Co-Founder of RedBoots Consulting. Dawkins recommends using a gateway site into news search engines.
"In the environmental sector, we have found a great little site called Environmental Media Services," she said. " Google will pick it up within 2 hours."
"You have to roll up your sleeves and figure out what those are gateway sites are for you," she continued. "They are out there. There are sites that Google News and Yahoo News like a lot. Yahoo has 'full coverage' where they group the news with other coverage about that news topic. To get content in, email the editor of that topic. It does not have to be your news, specifically."
Newsgroups are another good source for PR. "If you have content that relates to the topic of a topic specific news group, and if you are a contributor to that news group don't be afraid to post a message to that newsgroup," Hawkins recommended. "Let people know you have some content they might be interested in. When you do that be sure to treat it like a press release. Put keywords in your subject line and in the message you post."
Related articles:
News Search Engines
http://searchenginewatch.com/links/article.php/2156261
Optimizing Press Releases to Show Up in Search Engines
http://aboutpublicrelations.net/ucyudkin2a.htm
RSS: Gateway to News and Blog Content
http://www.clickz.com/experts/search/opt/article.php/2190381
SEM and Online Publicity
http://www.clickz.com/experts/search/results/article.php/3351131
A 1998 study co-authored by Craig Silverstein, now Google’s director of technology, found that for 85 percent of search queries analyzed, searchers only looked at the first screen of results.
The result: Sites are desperate to get to the top. At AltaVista, Mr. Monier recalls a memorable limo trip in New York City, when he learned just how much people would pony up for a good ranking. He received a desperate call from the owner of a pornography site, who was willing to pay a bounty – $50,000 a year – for a top result for a particular search. Mr. Monier declined the offer.
A slew of companies called “search engine optimizers,” which specialize in helping Web sites improve their placement on the major search engines, built a business on this observation.
These companies help Web sites improve their search rankings by tweaking titles of Web pages, optimizing the key words embedded in them, and in some cases, creating pools of artificial links to their customers’ sites to boost their ranking.
“It does no good to be number 55 in search results,” says Danny Ashworth, CEO of 2submit.com, a search engine optimization company in Provo, Utah. He says that as the cost of sought-after search terms rises – the term “annuity buyer,” for example, can cost advertisers up to $100 a time on Google – it’s only natural for people to try to boost their rankings in search engines’ main index.
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