Written Tuesday, November 30, 2004 by Ed Hill

Increasing Media Coverage for SEO and PR Clients

In November I contacted the producers at "Atlanta Tonight" about interviewing singer Brandy Rich. The show is produced by Atlanta's Career Sports and Entertainment, a company better known for managing the careers of Atlanta Braves pitchers, college basketball coaches and other sports notables.

"Atlanta Tonight" airs nightly on WUPA, the Atlanta UPN affiliate station. The show focuses on entertainment, so a singer-songwriter like Brandy Rich was a good fit for the show. See related story about Brandy Rich media interview.

The payoff for combining search engine optimization and public relations techniques is increased online and television exposure for the client. The Brandy Rich Video Press Kit we created was viewed online by thousands of music fans in the US, Australia, Europe and Japan.

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