Finding Blogs Used in SEO and PR
Lately I have interviewed PR and Ad professionals at 8 firms in Atlanta.
I am seeking examples of recent projects that used weblogs or Search Engine Optimization methods in a PR or Ad campaign.
The interviews will appear over the next few days here at the ATL PR Blog.
Meanwhile here is the first example of a weblog used for PR or Ad work:
My favorite is the Nike Art of Speed weblog. This Nike PR blog had 15 filmmakers interpret the idea of speed.
This is the actual film location
This weblog only existed for 20 days and exhibits the characteristics we would want in a PR campaign tool.
I am seeking examples of recent projects that used weblogs or Search Engine Optimization methods in a PR or Ad campaign.
The interviews will appear over the next few days here at the ATL PR Blog.
Meanwhile here is the first example of a weblog used for PR or Ad work:
My favorite is the Nike Art of Speed weblog. This Nike PR blog had 15 filmmakers interpret the idea of speed.
This is the actual film location
This weblog only existed for 20 days and exhibits the characteristics we would want in a PR campaign tool.
- Entertaining message that gives the campaign viral or pass-along value. Art of speed has enough WOW factor that you might e-mail a friend about the blog. The blog provides a handy email form.
- Limited campaign life of the blog. This gives the PR Blog a finite budget and a finite amount of content to be created.
- No comments so that spam artists and the criminally insane are prevented from distorting the corporate message.
- Focused life style entertainment piece to help convey the brand story.
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