Monthly Online Ad Spending Increases to $ 684 Million USD
AdZone Research Reports Web Advertising Climbs Again for Third Straight Month
SOURCE: Adzone Press Release Dated Thursday October 21, 9:36 am ET
NEW YORK, Oct. 21, 2004 -- Advertising spending on the Internet grew for the third straight month according to figures for the month of July, the last month for which actual figures are available, according to the Adzone Research Internet Advertising Report. AdZone Research is an advertising research firm that tracks advertising on some 2,700 Web sites worldwide representing more than 95% of all Internet advertising revenue.
The value of Internet advertising in July was $684.2 million, up 2.2% from June, and 6.1% more than in the month of May. ``In analyzing these trends,'' said AdZone's Chief Operating Officer, John A. Cardona, ``technology again emerged as the top advertising category, with more than $195 million in online spending.'' Cardona said companies such as Dell Computer, Hewlett Packard and IBM are consistently among the top advertisers online.
In addition to the technology and finance sectors, the other top online ad sectors for July, in descending order, were retail ($84.2 million), business ($84 million), automotive ($57 million), health ($31.3 million), sports and leisure ($29.8 million), entertainment ($27.9 million), travel ($19.8 million) and home merchandise ($18.1 million). As the economy strengthens, the online marketplace will continue to be a dominant force in the advertising arena,`` the COO concluded.
About AdZone Research:
AdZone Research specializes in automated retrieval, classification, analysis and delivery of worldwide Internet data for global defense as well as media metrics. http://www.adzoneresearch.com.
Analysis:
Placing the top ad sectors in a chart reveals the relative strength of each industry's online ad spending:
Top 10 Advertiser Categories September 2004
SOURCE: Adzone Press Release Dated Thursday October 21, 9:36 am ET
NEW YORK, Oct. 21, 2004 -- Advertising spending on the Internet grew for the third straight month according to figures for the month of July, the last month for which actual figures are available, according to the Adzone Research Internet Advertising Report. AdZone Research is an advertising research firm that tracks advertising on some 2,700 Web sites worldwide representing more than 95% of all Internet advertising revenue.
The value of Internet advertising in July was $684.2 million, up 2.2% from June, and 6.1% more than in the month of May. ``In analyzing these trends,'' said AdZone's Chief Operating Officer, John A. Cardona, ``technology again emerged as the top advertising category, with more than $195 million in online spending.'' Cardona said companies such as Dell Computer, Hewlett Packard and IBM are consistently among the top advertisers online.
In addition to the technology and finance sectors, the other top online ad sectors for July, in descending order, were retail ($84.2 million), business ($84 million), automotive ($57 million), health ($31.3 million), sports and leisure ($29.8 million), entertainment ($27.9 million), travel ($19.8 million) and home merchandise ($18.1 million). As the economy strengthens, the online marketplace will continue to be a dominant force in the advertising arena,`` the COO concluded.
About AdZone Research:
AdZone Research specializes in automated retrieval, classification, analysis and delivery of worldwide Internet data for global defense as well as media metrics. http://www.adzoneresearch.com.
Analysis:
Placing the top ad sectors in a chart reveals the relative strength of each industry's online ad spending:
Top 10 Advertiser Categories September 2004
| Industry | Online Ad Spending |
| technology | $195 million |
| finance | $104 million |
| retail | $84.2 million |
| business | $84 million |
| automotive | $57 million |
| health | $31.3 million |
| sports & leisure | $29.8 million |
| entertainment | $27.9 million |
| travel | $19.8 million |
| home merchandise | $18.1 million |
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