2005 Online Advertising Trends in Atlanta, Part 1
2005 Online Advertising Trends Part 1
Based on interviews by Ed Hill of Ed Hill PR
Atlanta advertising and web firms report that business clients are spending more on web advertising, a trend that started last year. Neil Reynolds is President of The Ad Shop of Atlanta, which handles banking, automotive, restaurant and mainly B2B advertising. The Ad Shop did about 30 more websites compared to the previous year.
Gina Arbore, Senior Designer at Adrenaline, reports that client advertising spending is increasing, so much that it's tough to find designers who excel. Nonetheless Adrenaline, which has done full service work for Nike, Home Depot and Atlanta Food Bank, hired 2 designers at the end of 2004 to meet the demand.
Pay per click ads continue to grow in popularity for retail advertising. Erica Schultz is a Senior Media Planner at the Breathe Interactive division of ad agency West Wayne, and led the media team for the Bellsouth campaign. “I don’t always buy PPC, it depends on your objectives. Almost all campaigns are integrated with interactive advertising for a well rounded campaign," says Schultz.
For a commodity like orange juice, PPC or search engine marketing may not matter, but for DSL modem service, search engine marketing matters. Buying paid placement ads is expensive, because every one is fighting for 1st page on the Search engine results. Especially for hot segments like DSL modems and cell phones, the trend is for high demand for related keywords to drive prices ever higher. Schultz also believes that behavioral advertising will grow in 2005 as online advertising gains the ability to feed ads to each web user based on their previous actions online. She points out that the Atlanta Journal Constitution was recently using the Yahoo program that tracks your online behavior. If you click on pet supplies online, then sports, then classified ads; for the next couple weeks they would send ads related to pets to you. These programs can also send relevant banners related to your customers demographics and behavior.
Based on interviews by Ed Hill of Ed Hill PR
Online Ad Spending Up
Atlanta advertising and web firms report that business clients are spending more on web advertising, a trend that started last year. Neil Reynolds is President of The Ad Shop of Atlanta, which handles banking, automotive, restaurant and mainly B2B advertising. The Ad Shop did about 30 more websites compared to the previous year.
Gina Arbore, Senior Designer at Adrenaline, reports that client advertising spending is increasing, so much that it's tough to find designers who excel. Nonetheless Adrenaline, which has done full service work for Nike, Home Depot and Atlanta Food Bank, hired 2 designers at the end of 2004 to meet the demand.
Pay Per Click Advertising and Keyword Costs Increasing
Pay per click ads continue to grow in popularity for retail advertising. Erica Schultz is a Senior Media Planner at the Breathe Interactive division of ad agency West Wayne, and led the media team for the Bellsouth campaign. “I don’t always buy PPC, it depends on your objectives. Almost all campaigns are integrated with interactive advertising for a well rounded campaign," says Schultz.
For a commodity like orange juice, PPC or search engine marketing may not matter, but for DSL modem service, search engine marketing matters. Buying paid placement ads is expensive, because every one is fighting for 1st page on the Search engine results. Especially for hot segments like DSL modems and cell phones, the trend is for high demand for related keywords to drive prices ever higher. Schultz also believes that behavioral advertising will grow in 2005 as online advertising gains the ability to feed ads to each web user based on their previous actions online. She points out that the Atlanta Journal Constitution was recently using the Yahoo program that tracks your online behavior. If you click on pet supplies online, then sports, then classified ads; for the next couple weeks they would send ads related to pets to you. These programs can also send relevant banners related to your customers demographics and behavior.
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