Entertainment as advertising: BMW film series on the web
My favorite entertainment as advertisement is the old
BMW "The Hire" film series. BMW commissioned producers
Ridley Scott and Tony Scott (whose credits include Alien and many other films) to
produce several short action films. The films are directed by the likes of John Woo or Tony Scott and offer compelling action. There are even major stars, so we know that this entertainment-PR effort had serious funding.
I will have to declare this entertainment-PR web site as one of the best I've seen online.
The films are great examples of what is possible when you can make an 8 minute commercial for your product and have major action film directors and a huge budget.
Another commercial with a major star is the Martini and Rossi commercial featuring Gwyneth Paltrow. She becomes the latest Hollywood star to appear in a Martini ad. We see her getting out of bed and with, her back to the camera, pulling on her man's white shirt and a pair of knickers as she sneaks into the hotel bar. She swings herself over the counter and makes herself and her boyfriend a drink, but as she sets the drinks down a coupleof hotel guests walk in and take the martini's... without ever recognising the movie star. This commercial ran in Italy in 2004.
An acquaintance at an Atlanta advertising firm tells me that this commercial is available online, as well as a Chanel online commercial with Gwyneth Paltrow . If these rumors are true I will track down these commercials and link them from here.
BMW "The Hire" film series. BMW commissioned producers
Ridley Scott and Tony Scott (whose credits include Alien and many other films) to
produce several short action films. The films are directed by the likes of John Woo or Tony Scott and offer compelling action. There are even major stars, so we know that this entertainment-PR effort had serious funding.
I will have to declare this entertainment-PR web site as one of the best I've seen online.
The films are great examples of what is possible when you can make an 8 minute commercial for your product and have major action film directors and a huge budget.
Another commercial with a major star is the Martini and Rossi commercial featuring Gwyneth Paltrow. She becomes the latest Hollywood star to appear in a Martini ad. We see her getting out of bed and with, her back to the camera, pulling on her man's white shirt and a pair of knickers as she sneaks into the hotel bar. She swings herself over the counter and makes herself and her boyfriend a drink, but as she sets the drinks down a coupleof hotel guests walk in and take the martini's... without ever recognising the movie star. This commercial ran in Italy in 2004.
An acquaintance at an Atlanta advertising firm tells me that this commercial is available online, as well as a Chanel online commercial with Gwyneth Paltrow . If these rumors are true I will track down these commercials and link them from here.
Links to this post:
Create a Link
<< Home