Online Marketing Trends Among Northeastern US Manufacturers
Here are results from an e-business trends survey by NJ SEO firm SVM.
SVM E-Business Solutions Launches the E-Business Trends in Manufacturing Survey
To gain insight into the key e-business and online marketing trends that are impacting manufacturing companies, SVM E-Business Solutions, in cooperation with the NJ Chamber of Commerce, conducted a survey of over 80 marketing executives at U.S. based manufacturing firms.
The results are in. Download the 2005 E-Business Trends in Manufacturing Report to learn:
* Why over 60% of Manufacturers will be recreating their Web site in 2005
* The top e-business initiatives for 2005
* The most effective uses for email marketing
* Which marketing vehicles generate the most Web leads
* How to achieve e-business success -- success factors, as well as barriers
The survey also was planned to cover:
* The primary factors that contribute to a profitable e-business strategy
* The top online marketing techniques that generate the most sales leads
* The leading features and capabilities of successful manufacturing Web sites
* Successful ways to employ e-mail to achieve marketing goals
* The main e-business initiatives being employed by their competitors in 2005
* The most effective ways to measure e-business success
"We hope that manufacturers will be able to use the results of this survey to develop better marketing strategies and in the end create more economic growth opportunities for New Jersey," said State Chamber President Joan Verplanck. "Technology and manufacturing is so interconnected these days and this study should provide New Jersey manufacturers with some helpful e-business marketing tips."
Here are some interesting excerpts from the executive summary of the report:
Over 80 manufacturing companies, of all sizes and across various
industrial sectors, participated in the survey, answering questions
regarding their e-business experience and initiatives. Through this
study, we found the following:
• Manufacturing marketing executives realize the
importance of e-business. An overwhelming 83% consider
e-business important for the current needs of their company.
Within 12 to 18 months, this figure jumps to 88%.
• Growing sales and market share are top priorities in 2005.
To accomplish this over 60% of manufacturers will be recreating their
Web site in 2005. This will be coupled with search engine and
email marketing to generate leads and strengthen relationships
with customers.
• 45% of manufacturers do not measure the return on their
e-business investments. Those that do cite the number of
sales leads generated as a top e-business success measure. 88%
of manufacturers attribute sales to their Web site.
• A clear understanding of customer needs, coupled with
internal e-business skills and executive buy-in are the top
factors that contribute to e-business success. Conversely,
a weak e-business strategy, lack of funding and weak internal
skills are the top barriers to success.
Download the entire report at the SVM survey web page:
http://www.svmsolutions.com/survey/
SVM E-Business Solutions Launches the E-Business Trends in Manufacturing Survey
To gain insight into the key e-business and online marketing trends that are impacting manufacturing companies, SVM E-Business Solutions, in cooperation with the NJ Chamber of Commerce, conducted a survey of over 80 marketing executives at U.S. based manufacturing firms.
The results are in. Download the 2005 E-Business Trends in Manufacturing Report to learn:
* Why over 60% of Manufacturers will be recreating their Web site in 2005
* The top e-business initiatives for 2005
* The most effective uses for email marketing
* Which marketing vehicles generate the most Web leads
* How to achieve e-business success -- success factors, as well as barriers
The survey also was planned to cover:
* The primary factors that contribute to a profitable e-business strategy
* The top online marketing techniques that generate the most sales leads
* The leading features and capabilities of successful manufacturing Web sites
* Successful ways to employ e-mail to achieve marketing goals
* The main e-business initiatives being employed by their competitors in 2005
* The most effective ways to measure e-business success
"We hope that manufacturers will be able to use the results of this survey to develop better marketing strategies and in the end create more economic growth opportunities for New Jersey," said State Chamber President Joan Verplanck. "Technology and manufacturing is so interconnected these days and this study should provide New Jersey manufacturers with some helpful e-business marketing tips."
Here are some interesting excerpts from the executive summary of the report:
Over 80 manufacturing companies, of all sizes and across various
industrial sectors, participated in the survey, answering questions
regarding their e-business experience and initiatives. Through this
study, we found the following:
• Manufacturing marketing executives realize the
importance of e-business. An overwhelming 83% consider
e-business important for the current needs of their company.
Within 12 to 18 months, this figure jumps to 88%.
• Growing sales and market share are top priorities in 2005.
To accomplish this over 60% of manufacturers will be recreating their
Web site in 2005. This will be coupled with search engine and
email marketing to generate leads and strengthen relationships
with customers.
• 45% of manufacturers do not measure the return on their
e-business investments. Those that do cite the number of
sales leads generated as a top e-business success measure. 88%
of manufacturers attribute sales to their Web site.
• A clear understanding of customer needs, coupled with
internal e-business skills and executive buy-in are the top
factors that contribute to e-business success. Conversely,
a weak e-business strategy, lack of funding and weak internal
skills are the top barriers to success.
Download the entire report at the SVM survey web page:
http://www.svmsolutions.com/survey/
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