Writing Ads Like an Engineer

Dr. Kowalick advocates building ads like machines with a specific purpose.
He uses Takaguchi multi-variate testing (Like split-testing of ads or A/B testing)
to build the best ads. Check this article from Forbes.

This is my attitude about writing in general. Each article and each paragraph
should have a purpose to explain or persuade.

http://www.kowalick.com/news/forbes.html