Written Thursday, September 22, 2005 by Ed Hill

Blogger Faces Lawsuit Over Comments Posted by Readers

Blogger Faces Lawsuit Over
Comments Posted by Readers

Excerpts from THE WALL STREET JOURNAL ONLINE
August 31, 2005

In a legal case being watched closely by bloggers, an Internet company has sued the owner of a Web log for comments posted to his site by readers.

Traffic-Power.com sued Aaron Wall, who maintains a blog on search engine optimization – tactics companies use to get themselves to appear higher in searches at Google, Yahoo and elsewhere – alleging defamation and publication of trade secrets. ...

At issue are statements posted in the comments section of Mr. Wall's blog, SEOBook.com. ...

Traffic-Power.com said in the suit that confidential information about the company has been published on the blog, and it accused Mr. Wall of publishing "false and defamatory information," but it didn't identify any of the material in question.

... Courts generally have held that the operators of computer message boards and mailing lists cannot be held liable for statements posted by other people. Blogs might be viewed in a similar light, they said.



Posting Complaints

Mr. Wall, 25 years old, who runs an Internet marketing business from his home, said the suit "is so vague in nature that it's hard to know what I'm being sued for." He has posted the text of the lawsuit on his blog and speculated about which reader comments may have prompted it. Some visitors to Mr. Wall's blog had posted comments complaining about what they said were unprofessional business practices by Traffic-Power.com, while others said they didn't think the tools sold by Traffic-Power.com were effective in boosting search-engine rankings. Mr. Wall, of State College, Pa., had also criticized Traffic-Power.com on the blog before the lawsuit was filed.

Other Web sites have criticized Las Vegas-based Traffic-Power.com's business, saying the company has coerced prospective clients into signing up for its service through aggressive telemarketing. ...

Steve Pellegrino, a spokesman for Traffic-Power.com, said the company had asked Messrs. Wall and Baardsen to remove some material from their Web sites before filing the suits, and sued them after they refused. "We have let this go on a year and a half," Mr. Pellegrino said.

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