Marketing Profs Survey on SEO
Marketing Profs has a published a survey on how businesses view SEO. Here are some insights from the survey:
* Almost half reported SEO as more important or most important future marketing priority.
* Top marketing tactics were: direct marketing, online advertising (banners, PPC), public relations and newspaper/magazine advertising.
* The top online marketing activity was having a web site, with email and then using offline tactics to drive traffic to the web site third.
* A web site is the top online marketing activity and search engine optimization ranked lower than offline promotion to drive web site traffic.
* About a third do not use SEO at all and just under half have been using SEO less than 2 years.
This last factor is the most revealing part of the survey. If one third of businesses do not use search, then they will not gain the potential online sales income that more savvy competitors will reap. Since search engines are the Market-makers of the online world, if your business fails to use SEO, you will be invisible in the online marketplace where net shoppers find net merchants.
* Almost half reported SEO as more important or most important future marketing priority.
* Top marketing tactics were: direct marketing, online advertising (banners, PPC), public relations and newspaper/magazine advertising.
* The top online marketing activity was having a web site, with email and then using offline tactics to drive traffic to the web site third.
* A web site is the top online marketing activity and search engine optimization ranked lower than offline promotion to drive web site traffic.
* About a third do not use SEO at all and just under half have been using SEO less than 2 years.
This last factor is the most revealing part of the survey. If one third of businesses do not use search, then they will not gain the potential online sales income that more savvy competitors will reap. Since search engines are the Market-makers of the online world, if your business fails to use SEO, you will be invisible in the online marketplace where net shoppers find net merchants.
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