Reassuring Users with Inukshuk Content
Reassuring Users with Inukshuk Content
The UIE website explains how websites for University of Northern Iowa and Amazon use previous user's experience to reassure new users.
This is the sort of content that reassures users and paves the way for a successful online sale.
This is exactly the point I make about online conversion. When an online user decides to buy from your website, he has reached that decision through many small decisions as your website answers the user's questions. At any point, if your web site fails to answer the customer's need for reassurance, the cutomer will leave the web site without buying your product.
This kind of sales consideration works to both the merchant's and the customer's benefit. This concept is similar to advertising giant David Ogilvy, of Ogilvy and Mather, when he advocated "reason why" copywritiing in his book "Ogilvy on Advertisiing". The more we explain to the potential customer, the more comfort he feels, until he eventually decides to buy.
The UIE website explains how websites for University of Northern Iowa and Amazon use previous user's experience to reassure new users.
This is the sort of content that reassures users and paves the way for a successful online sale.
This is exactly the point I make about online conversion. When an online user decides to buy from your website, he has reached that decision through many small decisions as your website answers the user's questions. At any point, if your web site fails to answer the customer's need for reassurance, the cutomer will leave the web site without buying your product.
This kind of sales consideration works to both the merchant's and the customer's benefit. This concept is similar to advertising giant David Ogilvy, of Ogilvy and Mather, when he advocated "reason why" copywritiing in his book "Ogilvy on Advertisiing". The more we explain to the potential customer, the more comfort he feels, until he eventually decides to buy.
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