Lexus Podcasts its Way to African American Audience

Lexus Podcasts its Way to African American Audience

Major advertiser Lexus is using a jazz-themed podcast series to promote the new Lexus IS. See the product advertising blog at LexusFusion.com. Clickz writer Pamela Parker's article features quotes from interactive shop ImagineThat SVP Derek Bonney:
"The company has made blogs a "pretty heavy part" of the overall ad campaign, according to Bonney. ...
"One of the things we've learned in this process is they appear like they're part of the blog," said Bonney. "You draw people a little bit more into a dialogue than in a standard ad."

Lexus joins other major advertisers using blogs such as the Nike Art of Speed Blog, created by Gawker Media in 2004.