Viral Video Campaign from AXE and MTV

AXE and MTV Overdrive have launched a new website with entertaining video from their ad campaign.
This one is called the Game Killers, people who come between you and your girl on a date. This is the dream package for a reality / game show producer. A dating reality / game show with a perfect tie-in to a men's aftershave product. The product tie-in and cable show commercials neatly dovetail to prmote one another.

The related web campaign offers up viral video with tie-ins to the commercials currently running on MTV and Comedy Central cable networks. Aimed at males in their twenties, the media buy on cable networks, desktop pictures, and downloadable ring tones are all perfect for the target audience.

I have a real weakness for these types of entertainment as advertising web sites. My favorite character?

The Mother Hen(above). Yes, I've known the good side of women like this character. Let's leave it at that.

You can check out the short films:
http://gamekillers.com/films/films.html