Yahoo Search Submit Pro Does Not Buy Search Results
Yahoo Search Submit Pro
Yahoo's Search Submit Pro is a combination of natural search listings with a pay per click program that allows you to mix in chosen web page links with the natural Yahoo search results. The difference is that you can submit pages for Yahoo web search, instead of waiting for Yahoo to crawl them. You can also control up to three web quicklinks and control the wording of the listing for the submitted page.
This is worthwhile for any web site because of the control you gain. You choose how the pages on your site are listed in the search results. The Yahoo Search Submit Pro has been criticized by some SEO (Search Engine Optimization) writers as, "buying your way into the search results", but the result is quite different from that description.
Critical bloggers and posters in the SEO forums, have theorized that Yahoo is allowing Yahoo Search Submit Pro users to control where their listing appears in the Yahoo search results. The real life results of Search Submit Pro are different from what the casual viewer might expect.
Sure, Yahoo Search Submit Pro lets you place up to three links that you choose in the search result page listing, and you specify the keywords and description in the result page listing. But the real life results for this paid inclusion program, fall far short of buying a place at the top of the search engine results. If only it were that easy.
Here is an example from the last several months. I submitted a Dolce & Gabanna designer products web page from the site of a major upscale department store based in New York. This was a Yahoo Category Level Page (also called CLP) feed that used a web page with parameters in the page URL as the landing page. This URL page address was not listed in the Yahoo index and had no inbound links in the Yahoo index. The Yahoo CLP was optimized for keywords and description that listed the designer name, dresses and shoes as the keywords. After a month this landing page showed up in the Yahoo search results but it was always quite low in the Yahoo search results.
While some other product pages performed much better, the Category type Yahoo feeds would average maybe 4 clicks per day. This may be due to the fact that this landing page has very little text, or it may be that Yahoo has indexed no backlinks to the submitted landing page in the feed. The Search Submit Pro listing for this landing page was optimized several times with similar low numbers of clicks every time.
Search Submit Pro landing pages that show up in the first few search result pages, tend to have backlinks indexed by Yahoo and have good SEO characteristics. These Yahoo Paid Inclusion landing pages, that were well optimized, performed well and occasionally received hundreds of click throughs. This is evidence that well optimized landing pages would show up higher in the search engine results even without the Search Submit Pro feed.
My conclusion from this experience is that the Yahoo Search Submit Pro does not allow you to buy higher result page placement. Poorly optimized pages tend to show up very low in the Yahoo search rankings, even when included in the Paid Inclusion feed. This validates Yahoo's claim that the search listings appear based on the Yahoo search algorithm. The Paid Inclusion feed only allows control of how the listing appears in terms of the title and description. This control of the listing is similar to how Google uses the web page title and description that you created to describe your web pages in the Google search results.
The advantages of Yahoo Site Submit Pro are:
Check the Yahoo Search Submit Pro success factors for yourself:
https://sspro1.searchmarketing.yahoo.com/session/login.html
Yahoo's Search Submit Pro is a combination of natural search listings with a pay per click program that allows you to mix in chosen web page links with the natural Yahoo search results. The difference is that you can submit pages for Yahoo web search, instead of waiting for Yahoo to crawl them. You can also control up to three web quicklinks and control the wording of the listing for the submitted page.
This is worthwhile for any web site because of the control you gain. You choose how the pages on your site are listed in the search results. The Yahoo Search Submit Pro has been criticized by some SEO (Search Engine Optimization) writers as, "buying your way into the search results", but the result is quite different from that description.
Critical bloggers and posters in the SEO forums, have theorized that Yahoo is allowing Yahoo Search Submit Pro users to control where their listing appears in the Yahoo search results. The real life results of Search Submit Pro are different from what the casual viewer might expect.
Sure, Yahoo Search Submit Pro lets you place up to three links that you choose in the search result page listing, and you specify the keywords and description in the result page listing. But the real life results for this paid inclusion program, fall far short of buying a place at the top of the search engine results. If only it were that easy.
Here is an example from the last several months. I submitted a Dolce & Gabanna designer products web page from the site of a major upscale department store based in New York. This was a Yahoo Category Level Page (also called CLP) feed that used a web page with parameters in the page URL as the landing page. This URL page address was not listed in the Yahoo index and had no inbound links in the Yahoo index. The Yahoo CLP was optimized for keywords and description that listed the designer name, dresses and shoes as the keywords. After a month this landing page showed up in the Yahoo search results but it was always quite low in the Yahoo search results.
While some other product pages performed much better, the Category type Yahoo feeds would average maybe 4 clicks per day. This may be due to the fact that this landing page has very little text, or it may be that Yahoo has indexed no backlinks to the submitted landing page in the feed. The Search Submit Pro listing for this landing page was optimized several times with similar low numbers of clicks every time.
Search Submit Pro landing pages that show up in the first few search result pages, tend to have backlinks indexed by Yahoo and have good SEO characteristics. These Yahoo Paid Inclusion landing pages, that were well optimized, performed well and occasionally received hundreds of click throughs. This is evidence that well optimized landing pages would show up higher in the search engine results even without the Search Submit Pro feed.
My conclusion from this experience is that the Yahoo Search Submit Pro does not allow you to buy higher result page placement. Poorly optimized pages tend to show up very low in the Yahoo search rankings, even when included in the Paid Inclusion feed. This validates Yahoo's claim that the search listings appear based on the Yahoo search algorithm. The Paid Inclusion feed only allows control of how the listing appears in terms of the title and description. This control of the listing is similar to how Google uses the web page title and description that you created to describe your web pages in the Google search results.
The advantages of Yahoo Site Submit Pro are:
- YSSP guarantees indexing of site content URLs or product landing page URLs.
- The reports and graphs of click through rate allow quick assessment of how good your title and description copy is performing.
- The improved web copy in your natural search engine listing can be updated as quickly as 48 hours after submission.
- You can link to a specific page with copy that best matches your chosen keyword. This is a method that often leads to higher CTR and better conversion rates.
Check the Yahoo Search Submit Pro success factors for yourself:
https://sspro1.searchmarketing.yahoo.com/session/login.html
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