The Barak Obama Brand: How Simple Ideas Make it Possible to Elect Politicians
The victory of Barack Obama using the simple slogans of CHANGE and HOPE, were effective in depicting vague yet appealing ideas that won over voters. These ideas have no real specific meaning but, they did reflect the rabid desire of the left to oust Pres. Bush & the NeoCon political philosophy.
Couple these vaguely appealing ideas with an articulate candidate who looks good and you have a winning candidate. This inoffensive liberal candidate appealed to the liberal need to feel good about giving an African-American a place in history to assuage white guilt. The candidate picked up moderate and independent voters by moving to the center, and avoiding any specific ideas in his campaign other than a tax credit hand-out designed to pander to voters scared about the economy.
How Simple Ideas Make it Possible to Elect Politicians
Take this same concept of simple ideas that capture the unique identity or promise of a product and you have the idea behind product branding. Branding is one of the most effective techniques a marketing business can use to sell it's products or services.
What crosses your mind when you think of a brand like Disney World? The idea of family fun. What concept is evoked by the name McDonalds? Advertising has conditioned us to associate the name McDonalds with quickly served food that tastes the same anywhere in the world. The Starbucks brand evokes the brand promise of tasty coffees in a relaxing atmosphere that becomes a sort of personal luxury.
This was the genius of the Obama campaign's simple mantra of CHANGE and HOPE, which could mean almost anything that the voter could want it to mean. When the Obama brand met the pent up demand for eliminating Pres. Bush via CHANGE, or improving the bad economy via HOPE, the campaign's Unique Selling Point or Brand Image became successful.
Couple these vaguely appealing ideas with an articulate candidate who looks good and you have a winning candidate. This inoffensive liberal candidate appealed to the liberal need to feel good about giving an African-American a place in history to assuage white guilt. The candidate picked up moderate and independent voters by moving to the center, and avoiding any specific ideas in his campaign other than a tax credit hand-out designed to pander to voters scared about the economy.
How Simple Ideas Make it Possible to Elect Politicians
Take this same concept of simple ideas that capture the unique identity or promise of a product and you have the idea behind product branding. Branding is one of the most effective techniques a marketing business can use to sell it's products or services.
What crosses your mind when you think of a brand like Disney World? The idea of family fun. What concept is evoked by the name McDonalds? Advertising has conditioned us to associate the name McDonalds with quickly served food that tastes the same anywhere in the world. The Starbucks brand evokes the brand promise of tasty coffees in a relaxing atmosphere that becomes a sort of personal luxury.
This was the genius of the Obama campaign's simple mantra of CHANGE and HOPE, which could mean almost anything that the voter could want it to mean. When the Obama brand met the pent up demand for eliminating Pres. Bush via CHANGE, or improving the bad economy via HOPE, the campaign's Unique Selling Point or Brand Image became successful.
Labels: Branding, Conservative, Liberal, Obama, Politics
Links to this post:
Create a Link
<< Home